Privacy Policy

1. Who We Are

AKMI Human Performance is operated by Up2Excel LLC ("we", "our", "us"). We are the data controller for the personal information collected through our website (akmihumanperformance.com) and our coaching platform.

Contact: carlos.uceira@gmail.com

2. Data We Collect

We collect different types of data depending on how you interact with us:

Intake and Assessment Data

• Personal identification: name, email, date of birth, gender
• Physical data: height, weight, body measurements
• Health information: injury history, medical conditions, medications
• Training history: experience, goals, current program details
• Assessment results: ROM measurements, pattern classifications, structural findings
• Nutrition data: dietary habits, allergies, supplements
• Photos and videos submitted for assessment purposes

Platform Usage Data

• Workout logs: exercises performed, sets, reps, load, ratings
• Progress data: strength metrics, ROM changes, adherence rates
• Communication: messages exchanged with coaches

Website Data

• Contact form submissions: name, email, message content
• Newsletter subscriptions: email address
• Technical data: IP address, browser type, pages visited (via analytics, when implemented)

3. How We Use Your Data

• Coaching services: To conduct biomechanical assessments, generate Strategic Briefs, create programming, and deliver nutrition protocols.
• Platform operation: To manage your account, display your training plans, track progress, and facilitate coach-client communication.
• Service improvement: To improve our assessment methodology, platform features, and coaching processes using anonymized, aggregated data.
• Communication: To send service-related updates, assessment results, and program changes. Marketing emails only with your explicit consent.
• Legal compliance: To comply with applicable laws and protect our legal rights.

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area, we process your data under the following legal bases:

• Contract performance: Processing necessary to deliver the coaching services you've contracted.
• Legitimate interest: Platform improvement, security, and fraud prevention.
• Consent: Marketing communications and newsletter subscriptions.
• Explicit consent: Processing of health data for assessment and coaching purposes.

5. Data Storage and Security

Your data is stored on secure servers. We implement appropriate technical and organizational measures to protect your personal data, including:

• Encrypted data transmission (HTTPS/TLS)
• Access controls limiting data access to authorized coaches and administrators
• Regular security assessments
• Secure credential storage with industry-standard hashing

Health data receives additional protection. Assessment photos/videos are stored in access-controlled environments and are never shared publicly without explicit written consent.

6. Data Sharing

We do not sell your personal data. We share data only in these circumstances:

• Your assigned coach: Coaches access your assessment data, programming, and progress to deliver coaching services.
• Service providers: Infrastructure providers who help us operate the platform (hosting, email delivery), bound by data processing agreements.
• Legal requirements: When required by law, subpoena, or court order.

7. Your Rights (GDPR)

If you are located in the EEA, you have the following rights regarding your personal data:

• Access: Request a copy of all personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your data ("right to be forgotten"), subject to legal retention requirements.
• Portability: Request your data in a structured, machine-readable format.
• Restriction: Request limitation of processing in certain circumstances.
• Objection: Object to processing based on legitimate interest.
• Withdraw consent: Withdraw consent for marketing communications at any time.

To exercise any of these rights, contact us at carlos.uceira@gmail.com. We will respond within 30 days.

8. Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations:

• Active client data: Duration of the coaching relationship plus 2 years.
• Assessment records: 5 years after the last assessment (for continuity of care).
• Financial records: As required by applicable tax and accounting laws.
• Newsletter subscriptions: Until you unsubscribe.

You may request earlier deletion at any time, subject to legal retention requirements.

9. Cookies

Our website uses cookies. For full details on what cookies we use and how to manage them, see our Cookie Policy.

10. International Transfers

As an organization based in the United States serving international clients, data may be transferred to and processed in the US. For EEA users, we rely on Standard Contractual Clauses or other appropriate safeguards as required under GDPR.

11. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Material changes will be communicated via email to active clients. Continued use of our services after changes constitutes acceptance.

13. Contact

For privacy-related inquiries, data access requests, or complaints, contact:

EEA users also have the right to lodge a complaint with their local data protection authority.